our approach

At A-VR our approach is simple – to provide high quality cg (computer generated) content whilst remaining agile and highly iterative in the way we work. Working in real-time creates a flexible, dynamic environment in which ideas can develop naturally, and projects that depend on a range of visual media will benefit from this approach. By deploying the right content at the right times you will have an edge during the process, whilst improving efficiency and reducing costs. The quality of our real-time content is the same as conventional CGI whilst providing a huge advantage in terms of cost and flexibility. We can deliver images, animations Interactive content and virtual reality all from one base model which we develop with you.

Immersive Virtual Reality

Experience The Unbuilt

Interactive Experiences

Shared Across All Devices

Compelling Animation

Moving Image in Minutes

Case Studies

For this prestigious new development in Canary Wharf we developed a real-time simulation that was used primarily for marketing. We extracted images, animations, a 360 tour and a fully immersive VR simulation. The VR simulation was installed in the marketing suite so as to provide buyers with a chance to visit the development prior to construction.


The Madison

During the first phase of this development we worked closely with the architects to create the real-time simulation, which was used at a key meeting with various consultants and planning professionals. It was also installed in a permanent VR room used for design development at the architects’ offices.


Feasibility Study

We developed the Horseferry simulation in order to explore photo-realism in real-time. This allowed us to see how close we could get to our reference photos with our model, as well as with conventional cgis.


Horseferry Road

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Meet The team

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